- The rap mogul announced a new radio show called 'The Pharmacy'
- It premieres Saturday at 6 p.m. EST. and is dedicated to West Coast music
- His hour-long radio show has been highly anticipated by rap fansÂ
- Last year Apple bought 'Beats By Dre' brand from Dr. Dre for $3 billion
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Legendary hip hop entrepreneur Dr. Dre has inked a new deal with Apple to broadcast a radio show on Apple Music.
The 50-year-old rap mogul announced the launch of his radio show called 'The Pharmacy,' today which will premiere on Saturday at 6 p.m. EST.
His hour-long radio show has been highly anticipated by rap fans who are set to tune into the broadcast on Apple's Beats One radio every other Saturday to listen to West Coast music.
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Radio show: Legendary hip hop entrepreneur Dr. Dre has inked a new deal with Apple to broadcast a radio show on Apple Music.
In a slick promo video posted on YouTube Dr. Dre is seen in a darkened room with several other people.
He puts on his Beats by Dre headphones grabs a microphone and says: 'Yeah this is Beats One and you are now inside The Pharmacy. Let's go!'
The high profile appointment of Dr. Dre's show comes after Apple Music debuted this week.Â
But it's certainly not the first deal struck between the two.Â
Last year, Beats Electronics (also known as 'Beats By Dre') finalized a deal t o sell to Apple the headphones and the streaming service for a reported $3 billion.
Dre’s stake in Beats currently stands at somewhere around 25 per cent - making his net worth around $800 million making him hip-hop’s richest man, toppling P. Diddy by $100 million.Â
Apple's brand new streaming music service released on an update to its iOS software aims to topple Spotify and Tidal. Â
Apple described its all-new Music app as 'All the ways you love music. All in one place.'
Users in the U.S. will pay $9.99 for the service while U.K customers will pay £9.99 ($20.37).Â
Music: The high profile appointment of Dr. Dre's show comes after Apple Music debuted this week
Launch: The app was included in a new version of iOS, 8.4, which users can now download for free, and includes a three month trial of the service.
Deal makers: Apple bought the Beats brand from hip hop mogul Dr. Dre last year for a reported $3 billion
'We want to give you the right song, at the right moment, all on demand,' it said.
It will stream songs, and also feature a 24 radio station called Beats One, and a smart prediction service to recommend songs.Â
Apple's new streaming service features live radio programming, including shows hosted by Zane Lowe, Ebro Darden and Julie Adenuga.Â
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